Featured in Coutts’ London Games Festival Review

Below is an excerpt, here is a link to full article available here.

“The highlight for me was meeting so many passionate advocates for gaming. One of the reasons I find it such an exciting space is the diversity of experiences, backgrounds, ideas and processes that it brings together – the potential for creativity is boundless. It was a pleasure to speak with gaming legend Sir Ian Livingstone who started Games Workshop before working for Eidos Interactive and then founding Hiro Capital to further invest in the sector. Likewise, it was amazing to chat to Robin Milton, founder of Norwich-based Fairer Games and developer of Brewess – a game which tells the story of a female entrepreneur in 16th century England.

Both Ian and Robin mentioned the importance of supportive finance in nurturing and growing new ventures in the industry. Globally, video game companies and markets are estimated to be worth $282 billion in 2024, according to Statista. So, it’s never been more important to have financial partners and providers that understand the sector, its challenges and its opportunities. That means bespoke finance that considers real growth potential and which supports gaming businesses through their start up phase and into a real value market presence. Money is important but so is networking, speed, regulatory awareness and a global view. For investors and founders that support can be invaluable because it’s hard to think of an industry in which the rewards are more pronounced when everything clicks.”